ABOUT THE LOGO
Aside from the reference to a famous geographical feature of New York’s 14th Congressional District, the Bronx-Whitestone Bridge is incorporated into the campaign logo because:
- Ruth is a bridge between voters in The Bronx and Queens.
- Ruth is a bridge between Republicans and Democrats.
- Ruth is a bridge between Mets fans and Yankees fans.
- Ruth is a bridge over the troubled waters of Socialism.
A customized version of the “Impact” font mimics the suspension towers of the Bronx-Whitestone Bridge, which connects Throggs Neck/Ferry Point Park in The Bronx on the North shore of the East River and the Whitestone neighborhood in Queens on the South shore. A red-to-blue ombre effect is applied to the the letter “u” in “Ruth” because:
- Ruth will represent YOU — the moderate voters of the district, in both parties.
- Ruth is the Republican that swing-voting CD14 Democrats can support.
- Ruth has mainstream political positions and is not an extremist, like AOC.
- Ruth is From Here – For Here.
Fun Fact: The Bronx-Whitestone Bridge was built for the 1939 World’s Fair. The fair’s theme was “World of Tomorrow.”